Studio Manual, 2010, 11 x 8.5 in. (27.9 x 21.6 cm), 1C on colored paper, 192 pp., softover. First Edition published by La Casa Encendida in an edition of 500 / ISBN: 978-84-96917-62-0 / Artist’s book with text by Tom Greenwood of BaseWords and illustrations by Peter B. Cury.
This Ryan McGinness Studios, Inc. Studio Manual provides employees and proprietors of RMS franchises with a comprehensive, in-depth guide to the world of RMS. Detailing everything from the RMS Brand Positioning and Corporate Identity to outlining the how-tos of setting up an RMS franchise and making official, authorized Ryan McGinness works of art, this document is an essential reference for anyone onboard the RMS corporate family. A one-stop shop for everyone from new employees getting up to speed or seasoned RMS veterans looking to stay on-brand, this Studio Manual is an indispensable resource designed to ensure that we’re all on the same page—or same 192 pages—vis a vis the practical and philosophical considerations guiding the RMS mission and vision.