Sponsorship, 2003, 11 x 8.5 in. ( 27.9 x 21.6 cm), 1C, 168 pp., softcover. First edition published by Anthem Books and BLK/MRKT in an edition of 1,000. Second edition published by Gingko Press / ISBN: 1-58423-199-8 / Collection of essays and interviews with various artists, curators, and writers.
Sponsorship is a collection of essays and interviews with various artists, curators, and writers on the topic of corporate sponsorship and fine art. The book looks at how corporate over-sponsorship and pseudo-patronage of the arts have achieved inappropriate levels where companies that want to appear to be “down” with a certain demographic have attempted to co-opt an honest, organic, and real culture with a commercial one. In these essays and interviews, McGinness and his peers try to understand what it means to produce limited-edition products such as t-shirts, books, skateboards, prints, figurines, etc. as well as what it means for artists to work with corporations.