Flatnessisgod, 1999, 11 x 8.5 in. ( 27.9 x 21.6 cm), 1C, 256 pp., softcover. First edition published by Soft Skull Press and Razorfish / ISBN: 1-887128-34-4 / Catalogue of work.
Ryan McGinness’ first book, Flatnessisgod, presents a thorough exploration of the basic practice of seeing and consuming the second dimension. The pages contain paintings, basic design studies, image and type experiments, logo developments, layouts, graffiti converted into corporate logos, art haiku, and mistranslated text from japanese candy. The ideas are expressed visually and are organized into the following chapters: Base, Image, Taking, Reduction, Space, Language, Identity, Dominance, Parts, Artifact, and Mirror.